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dc.contributor.advisor Dassanayaka, Prof. SWSB
dc.contributor.author Thanthirige, JB
dc.date.accessioned 2014-06-05T15:25:50Z
dc.date.available 2014-06-05T15:25:50Z
dc.date.issued 2014-06-05
dc.identifier.uri http://dl.lib.mrt.ac.lk/handle/123/9972
dc.description.abstract The main purpose of this study is to identify the technological and marketing issues prevail in the Cinnamon Industry in Sri Lanka and propose policies and the recommendations to gain the competitive edge. It is suggested to implement appropriate technological and marketing strategies concerning the entire value chain activities. Situational analysis was carried out for the entire industry through focused group discussions (FGD), semi structured and an in-depth questionnaire surveys. The in-depth questionnaire survey was carried-out to gather data from different value chain players while semi structured questionnaire focused more high level information from stakeholders with broad knowledge and practical experience. Cinnamon is exported without any product diversification and its product portfolio is limited to very few numbers. But the majority of Cinnamon raw materials (Oil and Quills) exported is used for variety of purposes. Cinnamon is used for variety of purposes and more purposes are still being explored. This vital crop inherits the potential to drive the economy towards great heights. Competitive edge is considered to be a function of technology and marketing. The Galle district was focused on collecting the necessary information. The inaccessibility to data regarding the exporters limited the study to a greater extent. Policies and Recommendations are made in attaining the industry edge. Technology and marketing solutions are suggested concerning the total value chain activities. A considerable number of people are involved in the Cinnamon industry. Most of the existing cultivators fall under the small holders’ category and the processors earn high salaries. Upon suggested improvements these sectors will receive a better living with the improvement of the economy of the country. This study identified the issues and the overcoming strategies for the development of the Cinnamon industry in Sri Lanka. Since this crop is native to Sri Lankan soil it will provide many value additions to the economy. en_US
dc.language.iso en en_US
dc.subject MANAGEMENT OF TECHNLOGY - Dissertation en_US
dc.title Technology and marketing issues in cinnamon industry in Sri Lanka en_US
dc.type Thesis-Full-text en_US
dc.identifier.faculty Engineering en_US
dc.identifier.degree MBA en_US
dc.identifier.department Department of Management of Technology en_US
dc.date.accept 2011
dc.identifier.accno 104424 en_US


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