Show simple item record Jayathunga, T 2011-05-24T12:50:04Z 2011-05-24T12:50:04Z
dc.description A dissertation submitted to the Department of Management of Technology for the MBA in Management of Technology en_US
dc.description.abstract This research provides empirical evidence on the readiness of the banking industry of Srilanka towards shared A TM networks. Drawing from a contingency theory, the research posits that the credibility of shared A TM network depends on the IT, marketing departments planning and operational department's operational procedures of respective banks. Study also reveals that the credibility of shared A TM network and its formulation process, in turn. determine the effectiveness of the implementation of the shared A TM network in achieving the desired performance. The causal relationships amongst these variables were then analyzed by structural equation model using LISREL 8.80 program.///The primary data for this study were collected through structured interviews with the mangers or higher positions of all 31 operating Srilankan banks. Study confirms the belief of the importance of an innovative culture in implementing strategic marketing planning and IT requirements of the shared A TM network. The study also identifies that all IT, marketing and operational departments play equally important roles in planning and implementing the shared A TM networks between two banks. Top management support will also be a significant factor in moving to shared A TM networks as they are the decision makers. These findings not only support the view that it is inappropriate to separate shared A TM planning from its implementation aspects, but also corroborate the importance of the fit between shared ATM network and the factors supports the shared A TM network operation. Finally, study reveals that, though resources and other factors are available within the Srilankan banks to share their A TM networks, lack of visionary leadership within the industry or within the country has delayed the emergence of shared A TM networks
dc.format.extent v, 99p. : ill. en_US
dc.language.iso en en_US
dc.subject BANKS-SRI LANKA ;
dc.title Readiness of Sri Lankan banks towards shared ATM networks
dc.type Thesis-Abstract
dc.identifier.faculty Engineering en_US MBA en_US
dc.identifier.department Department of Management of Technology en_US 2006-12
dc.identifier.accno 87863 en_US

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