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Browsing Master of Business Administration in Management of Technology by Author "Ranathunga, RMKB"

Browsing Master of Business Administration in Management of Technology by Author "Ranathunga, RMKB"

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  • Ranathunga, RMKB [Thesis-Abstract]
    The ubiquity of messaging and WAP based mobile communication creates new opportunities for marketers. The increasing adoption of mobile telephony and ongoing diffusion of mobile phones have encouraged marketers to advertise ...