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Browsing Master of Business Administration in Information Technology by Subject "ONLINE SOCIAL NETWORKS"

Browsing Master of Business Administration in Information Technology by Subject "ONLINE SOCIAL NETWORKS"

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  • Social commerce and consumer decision making : 
    Hettiarachchi, HAH [Thesis-Full-text]
    The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. ...