Abstract:
Sri Lanka has invested in large-scale infrastructure developments to meet the social
demand in the country. Soil is the major raw material of aforesaid infrastructure
developments. Hence, the demand for suitable soil is high due to these project
requirements. The unavailability of suitable soils is considered as a burning issue for
the construction projects. Hence, improving unsuitable soils with fly ash is an
innovative solution for the construction industry. This paper will introduce a business
plan for improving the unsuitable soils using fly ash mixing plants. Hence, highquality
soil product can be provided to target customers. This business plan gives the
opportunity for the first mover to enter and acquire the entire market. The company
can supply high quality soils to internal project usage and to retailers, by acting as a
wholesaler. The business plan aims to add value to meet the demand for high quality
soil products and strategically earn profits. This innovative soil product would be
attracted by the stakeholders and company shall approach to meet the stakeholder’s
requirements by taking the competitive advantages. The success of the business will
give two additional benefits, i.e., easy construction process and completing the project
within the time frame. Further, the study discusses the target area relevant to the
business such as business description, strategic goals, management and organization,
product and services, market and competition, marketing, sales and finance.
