Abstract:
Energy conservation has two approaches; technology fixed and behavior intervention
among which the latter is considered least cost method. It has been revealed that adoption
of technology without appropriate behavioral changes would not yield expected results in
energy conservation, particularly the electricity energy. Therefore this study will research
on “Identification of sustainable electricity conservation policy framework for Sri Lanka
Navy.” The study will examine the employee behavioral factors affecting electricity
conservation and the relationships among these factors were derived from Theory of
Planned Behavior. The study adopted hypothetico-deductive method with quantitative
research approaches to collect both the primary and secondary data. The purposive
sampling method was used which is a sampling technique that is based on the
researcher’s knowledge or expertise in the selection of participants for inclusion in a
research. Questionnaire survey carried out to measure employee electricity conservation
behavior intentions and influential factors. The study was conducted aiming to
generalize the findings to entire Navy as the employees are regularly interchanged in
different jobs and geographies. According to the findings the researcher identified that
employee attitudes, subjective norm and PBC are significantly influence on intention to
conserve electricity. Further, findings revealed that employee attributes like number of
years in service, profession and level of responsibility etc. have no significant influence
on electricity conservation intention.
