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Impact of aesthetic appearance to facilitate corporate business objectives in organisations

Show simple item record Chathuranga, DAK De Silva, END Dahanayake, KWDKC Ranasinghe, KAMK 2019-02-14T01:30:42Z 2019-02-14T01:30:42Z
dc.description.abstract Aesthetic appearance is a judgment of value based the appearance of an object. Shapes, proportions, rhythms, scale, degree of complexity, colours, and illumination are the subject matter of formal aesthetics. Aesthetics appearance is an important field in psychology as aesthetics influences the human mind and can lead to psychological reactions, both positive and negative. Creating an aesthetically distinctive identity of development will become an integrated part of the nmity because user’s state of mind and feeling affected by the emotional elements in design. However this area has not been addressed in detail. Thus, this research focused to identify and analyse parameters of aesthetic appearance of buildings and their impact towards corporate business objectives of commercial organisations. The research used case study approach and two commercial buildings were selected as cases. Data collected using semi structured interviews. Data analysis was done using content analysis Five parameters were established to analyse the aesthetic appearance. Findings revealed that all forms and elements of aesthetic appearance are full of potentially symbolic meanings and have considerable impact on corporate business objectives. Though, there are considerable aesthetic adaptation as mention above still tere are substantial deficiencies in current practices of adaptation of aesthetical appearance for building design in Sri Lankan context. en_US
dc.language.iso en en_US
dc.subject Aesthetic Appearance; Business Objectives; Facilities Management. en_US
dc.title Impact of aesthetic appearance to facilitate corporate business objectives in organisations en_US
dc.type Conference-Abstract en_US
dc.identifier.faculty Architecture en_US
dc.identifier.department Department of Building Economics en_US
dc.identifier.year 2014 en_US
dc.identifier.conference The 3rd World Construction Symposium 2014 : Sustainability and Development in Built Environment en_US Colombo en_US
dc.identifier.pgnos pp. 282 - 293 en_US kdahanaYake@yahoo.cpni en_US

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