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Technology issues in Sri Lankan coconut industry with special emphasis on marketing and sales promotion aspects

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dc.contributor.advisor Dasanayaka, SWSB
dc.contributor.author Mendis, MNMB
dc.date.accessioned 2014-07-28T16:02:17Z
dc.date.available 2014-07-28T16:02:17Z
dc.date.issued 2014-07-28
dc.identifier.uri http://dl.lib.mrt.ac.lk/handle/123/10331
dc.description.abstract Coconut is one of the major plantation crops which play a pivotal role in the economy of Sri Lanka. The industry is one of the country's major pillars in the employment generation and foreign exchange earnings. It has been performing by contributing in average 1-2% to the country's GDP. This tree has become a part of the Sri Lankan domestic life by not only using many parts of the tree for their day to-day activities but also mainly use it as a food commodity for their daily consumption. 2009 Coconut Statistics emphasis, year 2009 annual consumption is 2.7bn nuts and from the production 6 5% is used for house hold consumption and only the balance has been used for industry purposes. The coconut industry has been in the forefront of debating and controversy for over many decades. It has been proved even after the above high consumption and industrial use by having a deficit of an average l bn of nuts annually. The situation steams from many sources and one major concern is not by implementing appropriate technological solutions to improve product and process efficiency but by focusing market requirements. The research study attempts to identify relevant technological issues in the industry by giving special emphasis to Marketing aspects to gain the competitive edge in the global market. The study utilizes Porter's Value Chain Model to identify the main industry sectors such as Plantation, Processing and Marketing for the purpose of covering all related sectors in the coconut industry. The conceptual model designed around the above primary model is by taking to consideration Technological Competency and Marketing Orientation as the two main inputs to derive the competitive edge of the industry with value addition to Sri Lanka economy. The information of plantation and processing sector was gathered mainly from the Coconut triangle; consist of a major part of the industry and marketing sector data collected mainly from the greater Colombo area which takes most of commercial transactions. Primary data collection has been done by meeting and having in depth discussions mainly with industry experts such as planters, production/processing and export directors and many authorized personals covering all three sectors in the industry. Collected data will be analyzed through the combination of quantitative and qualitative methods to achieve the research objectives in a comprehensive manner. Since most of the products are made out of nuts and as a result problems begin with nut shortage. This leads to resist the discussions to drive to many directions. This is one of the main limitations of the study. The research findings explore the greater importance of overcoming primitive traditional use and convert to modern effective state of arts and industrial practices with the support of new technological applications. This will provide a high impact to meet the current global market needs under stiff competitive situations. Finally the recommended policy and strategies imply more emphasis on developing productivity effectiveness and cost efficiency with the support of suitable new technology acquisition, which will support not only to take the industry to a positive direction but also to promote the coconut sector as a viable sector in the Sri Lankan economy. en_US
dc.language.iso en en_US
dc.title Technology issues in Sri Lankan coconut industry with special emphasis on marketing and sales promotion aspects en_US
dc.type Thesis-Abstract en_US
dc.identifier.faculty Engineering en_US
dc.identifier.degree Master of Business Administration in Management of Technology en_US
dc.identifier.department Management of Technology en_US
dc.date.accept 2010-12
dc.identifier.accno 100811 en_US


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