Institutional-Repository, University of Moratuwa.  

Green decisions: Consumers' environmental beliefs and green purchasing behaviour in Sri Lankan context

Show simple item record Samarasinghe, GD 2014-06-30T14:44:16Z 2014-06-30T14:44:16Z 2014-06-30
dc.identifier.issn 1740-8822 (Print) 1740-8830 (Online) en_US
dc.description.abstract This study elucidates how consumers' environmental knowledge and affect influence green purchasing behaviour in Sri Lanka. A survey research was undertaken with a random sample of 238 consumers. The data analysis revealed that environmental knowledge is not a significant predictor but environmental affect is a significant and weak predictor of green purchase intention. It also discovered that the relationship between environmental affect and actual green purchase behaviour is partially intervened by green product purchase intention. It further illustrates the impact of demographics on the relationship. Further investigation is required to find out what other important factors might influence the green purchase behaviour as shaped by sociocultural environment. Green policy makers can get insights on how to formulate green messages to motivate consumers' green purchase behaviour. It highlights that so called green product knowledge and affect are not powerful predictors of green purchase behaviour in a developing context like Sri Lanka. Copyright en_US
dc.source.uri en_US
dc.subject developing countries en_US
dc.subject environmental affect en_US
dc.subject environmental beliefs en_US
dc.subject environmental knowledge en_US
dc.subject consumer demographics en_US
dc.subject green purchasing behaviour en_US
dc.subject sustainable development en_US
dc.subject sustainability en_US
dc.subject Sri Lanka en_US
dc.subject purchase intentions en_US
dc.title Green decisions: Consumers' environmental beliefs and green purchasing behaviour in Sri Lankan context en_US
dc.type Article-Abstract en_US
dc.identifier.year 2013 en_US
dc.identifier.journal International Journal of Innovation and Sustainable Development en_US
dc.identifier.issue 2 en_US
dc.identifier.volume 7 en_US
dc.identifier.pgnos pp. 172-184 en_US en_US

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record